Looking to make more sales?

Find out how you can ramp up your closing rates
by using an online Lead Management Application.

lead management application comparison

Why do I need a Lead Management App?

Lead Management Applications (Apps) are designed to generate new potential business clientele, facilitating a business’s connections between its outgoing consumer advertising and the responses to that advertising. An effective Lead Management System generates revenue, increases visibility and improves the perspectives of potential clients for future business development.

Lead Management is in many cases a precursor to Sales Management and Customer Relationship Management (CRM). This critical connectivity establishes business profitability through obtaining new customers, selling to existing customers, and creating a market brand. website offline . Most systems create an ordered structure for managing volumes of inquiries, or “Leads”.  The process helps to organize data and distribute it across the stages of your sales process.

Using an online Lead Management App will save you time and energy by setting up automatic workflows, emails, newsletters, and other sales tasks. Though personal interaction with your prospects is still an important part of the process, these systems help you to stay on track and keep up with communications between you and your Leads.

sales lead management applications and recommendations

So…who are the candidates?

There are a variety of Lead Management Applications out there, and finding the right fit for your business can be a challenge. Some Apps are best suited for small to medium businesses, while others are more advanced for large corporations. We have evaluated ten of the top competitors to make the process a little easier for you.


Winner “Best Overall” for small to medium businesses

“Open Leads is web-based Sales Lead Management and simple Customer Relationship Management (CRM) application, designed to be flexible, yet easy to use – so it will work your way, not the other way around. Sort, organize, maintain, and manage your sales leads online. Easily configure automatic email responses. Schedule your followup. Create and deploy email marketing campaigns. Quickly set up web contact forms. Summarize and store notes and communication with your sales prospects. Manage mail lists, and send mass email messages with only a few clicks. Open Leads is a complete Leads Management solution, and it is priced to fit your budget.” – Openleads.com

Open Leads has it all when it comes to managing your sales leads. Once you get the hang of it, it really is an easy to use application with a lot of power. Their great customer service team will help you make the most of the application and customize it to suit your needs. For small businesses, we give Open Leads a 10/10! Visit OpenLeads.com to get started!


Runner Up “Best Overall” for small to medium businesses

“Insightly is a great tool to help small businesses deal with the vital task of managing your contacts, organizations, partners, vendors, and suppliers. Using CRM best practices, you can see everything about a contact– from background, email history and important dates, to any projects or opportunities in which they have participated. With Insightly’s web-based contact management features you won’t miss a beat.” – Insightly.com

Though Insightly is a great resource for contact management, it lacks in other areas. We like the simple design, but wish the rest of the application offered more functionality. We score it an 8/10.


Winner “Best Overall” for large businesses 

“Welcome to Sales Cloud, built on the Salesforce1 Platform. A new world, and a better way to sell. Where field sales sells only on mobile devices. And inside sales is fed nothing less than the best leads. It’s sales managers knowing which deals will close. And when. A world where lead and contact information is always fresh and complete. And everyone performs like an “A” player.” – Salesforce.com

Salesforce is an application with a lot to offer, if you have the budget. Though it is one of the best tools out there, it is most suited for large corporations who can afford the large price tag. If you are looking for something a little smaller and less heavy, we suggest Open Leads. For those of you who can handle the weight, we give Sales Force a 9/10. Visit salesforce.com to get started today!


Runner Up “Best Overall” for large businesses 

“Hubspot’s software contains everything you need to do inbound marketing. You can blog, send email, monitor social media, create web and landing pages, do marketing automation, SEO and more- all in one integrated platform.” – Hubspot.com

Yes, Hubspot is a one stop shop when it comes to inbound marketing. However, it is one of the most expensive tools out there. For large businesses who can afford it, this is a great marketing tool. For small businesses, you may want to look at the less expensive options that are better suited for your needs. We give Hubspot an 8/10 for large businesses.


Winner “Ease of Use”

“Batchbook is a social CRM for small businesses which helps you build meaningful relationships with your best customers.” – Batchbook.com

Batchbook is a colorful application that makes the sales process seem fun and easy. Though it lacks in some areas, we like the general feel and capabilities of the software. We give it a 7/10 for small businesses.


Winner “Most Multifaceted”

“With Zoho, you focus on your business while we take care of the rest with apps that help you get more sales, get paid, support your customers and make your business more productive. With a variety of different Apps including Business, Collaborations and Prodctivity, Zoho has you covered on every level.” – Zoho.com

We like the fact that Zoho has a variety of options to help your sales process, but we wish everything was in one place. Because of the difficulty level, we give Zoho a 7/10.


Runner Up “Most Multifaceted”

“LeadMaster is multiple solutions in one – Email Marketing, Lead Management Software, Opportunity Management, SFA & CRM with features like campaign management, Outlook integration and mobile access, workflow automation – all built-in, easy-to-use & affordable. LeadMaster is customizable for you and your industry. The field names, forms, dashboard charts and many other functions can be tailored to suit your unique way of doing business resulting in time savings for you and your team.” – Leadmaster.com

Like Zoho.com, Leadmaster has a variety of programs to help your sales process. However, unlike Zoho, Leadmaster feels cluttered and messy. We would like to see a better website with less chaos and more focus on the main product. We rate Leadmaster.com a 6/10.


Winner “Best Blog”

“The Blitz Lead Management Software is designed to keep you organized and focused on the sales process. Since Blitz is web-based software, it can be accessed from any computer or phone with an internet connection. Sales leads are valuable and by using lead management software, you have a central hub to help keep both management and the sales staff up to date and focused on the same goal – make the sale. Leads can come from websites, mobile devices, spreadsheets, lead providers or just entered manually.” – Blitzleadmanager.com

Blitz may not be our top pick for lead management, but they do offer a lot in the way of their blog. With new posts almost daily, the Blitz blog offers insight into how to make your sales process better. With tips and tools on how to use their software, it is an easy way to get your questions answered quickly and efficiently. We rate Blitz Lead Manager 6/10.


Winner “Simplest Design”

“Put your product and services in front of a broader audience by providing inquiry forms on your website, blog and social media pages by trying our simple lead management software. Start reaching more people and increase online sales instantly. Use RainLeads to tag, categorize, track, delegate or simply view all your leads. Skip the spreadsheets and see at-a-glance statistics on your lead conversion and your staff’s success over time. With intuitive tools, you can easily keep track of all new, active, won and dead leads. RainLeads is software designed for simple and efficient sales management.” – Rainleads.com

We like how simple and easy to use RainLeads is, however, it can feel a little too simple sometimes. The playful design almost feels childish in comparison to other lead management applications. Depending on your business, you may enjoy the design and find it is exactly what you need. We rate RainLeads 6/10.


Winner “Most Pricing Options”

“Velocify is a market-leading provider of cloud-based intelligent CRM sales software, designed for high-velocity sales environments that integrate with your CRM. Velocify helps sales teams keep pace with the speed of opportunity and improve conversion rates by driving rapid lead response, increased selling discipline, improved productivity, and actionable selling insights with Velocify LeadManager and Velocify Dial-IQ along with a flexible, secure platform for mobility and IT integration. The powerful combination of LeadManager, Dial-IQ, and a CRM platform provides sales teams who use CRM software with a highly-automated prescriptive and predictable lead process to maximize revenue potential. Velocify brings clarity and simplicity to the selling process, providing visibility and control for sales managers to ensure the right leads are followed up on at the right time and that no opportunities fall through the cracks.” – Velocify.com

Velocify LeadManager offers a lot in terms of managing your leads, they also offer a lot of options for paying for it. We like the customized plans to fit the needs of different businesses and budgets. We rate Velocify a 7/10.

choosing the best lead management software

… and how do they stack up?

Here are the features we thought were most beneficial in a Lead Management App. Let’s see how our top ten measured up. All information was taken either from public information or actual accounts. Some features may have been added or eliminated by any of the applications. Remember to try before you buy.

“Best Overall”   for small to medium businesses: Openleads.com.
“Best Overall”   for large businesses: Salesforce.com.

Name Free Trial Pipeline Custom Fields Filters/Reports Forms Users Records/Leads Mass Email Price
OPENLEADS.COM 30 Days Yes Yes Yes Yes 2 – Unlimited 5K – Unlimited Yes $$
INSIGHTLY.COM No Yes Yes Yes Yes 3 – 40 2500 – Unlimited Yes $ – $$$
SALESFORCE.COM 7 Days Yes Yes Yes Yes 5 – Unlimited Unlimited Yes $ – $$$$
HUBSPOT.COM 30 Days Yes Yes Yes Yes 3 – Unlimited 100 – 10,000 Yes $$$$
BATCHBOOK.COM 30 Days Yes Yes Yes Yes Unlimited 2K-30K No $$
ZOHO.COM 30 Days Yes Yes Yes Yes Unlimited Unlimited No $$
LEADMASTER.COM 30 Days Yes Yes Yes Yes Unlimited Unlimited Yes $$
BLITZLEADMANAGER.COM 30 Days Yes Yes Yes Yes 4 – Unlimited Unlimited Yes $ – $$$
RAINLEADS.COM 30 Days Yes Yes Yes Yes Unlimited Unlimited No $
VELOCIFY.COM 30 Days Yes Yes Yes Yes 5 – Unlimited Unlimited Yes $$ – $$$
leads management made easy

The Bottom Line

There are definitely pros and cons to each Lead Management App.

Based on performance, power, and price, we have chosen OpenLeads.com as the overall Best Lead Management App for small to medium businesses. You can try it free for 30 days to test how it can work for you. Visit OpenLeads.com to get started today!

If you have the budget, Salesforce.com is our overall winner for large businesses.